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AUTHOR
Underhill, Paco.
TITLE
Why we buy : the science of shopping / Paco Underhill.
IMPRINT
USA : Simon & Schuster, 2009.
DESCRIPTION
306 p. ; 24 cm.
NOTE
Including Index.
SUBJECT
Consumer behavior.
SUBJECT
Marketing research.
SUBJECT
Shopping.
DISCIPLINE
Business, Accounting and Financial Studies.
DISCIPLINE
Economics.
OTHER TITLE
Science of shopping.
ISBN
9781416595243.
Location
Call Number
Status
English Book Collection
658.834 UND
Available ¦bÀ]
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