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Full Record Check this checkbox to mark or unmark the current record TITLE Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder. EDITION 2nd ed. IMPRINT Hoboken, NJ : Wiley, 2010. DESCRIPTION xix, 426 p. : ill. ; 24 cm. NOTE Includes bibliographical references and index. SUBJECT Marketing. DISCIPLINE Business, Accounting and Financial Studies. OTHER AUTHOR Calder, Bobby J. OTHER AUTHOR Tybout, Alice M. OTHER AUTHOR J.L. Kellogg Graduate School of Management. ISBN 9780470580141 (hbk.). Location Call Number Status English Book Collection 658.8 CAL Available 在館