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AUTHOR
Nakano, Yoshiko.
TITLE
Where there are Asians, there are rice cookers : how "national" went global via Hong Kong / Yoshiko Nakano.
IMPRINT
Hong Kong : Hong Kong University Press, 2009.
DESCRIPTION
214 p. : ill. ; 24 cm.
SUMMARY
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasize the collaborative approach adopted by one Japanese manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker's globalization and describes how the city facilitated the transnational flow of Japanese appliances to Southeast Asia, China, and North America.
SUBJECT
Corporate reorganizations -- Japan.
SUBJECT
Economics -- Japan.
SUBJECT
Electric industries -- Japan -- Management.
SUBJECT
Electronic industry -- Japan.
SUBJECT
Industrial management -- Japan -- Case studies.
SUBJECT
Industrial management -- China -- Hong Kong -- Case studies.
DISCIPLINE
Business, Accounting and Financial Studies.
DISCIPLINE
Economics.
ISBN
9789888028085.
Location
Call Number
Status
English Book Collection
658.852 NAK
Available ¦bÀ]
English Book Collection
658.852 NAK c.2
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