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AUTHOR
Pride, William M.
TITLE
Marketing concepts and strategies / W.M. Pride.
IMPRINT
New York : Houghton & Mifflin, 2006.
DESCRIPTION
610 p. : ill. ; 28 cm.
SUBJECT
Marketing.
DISCIPLINE
Business, Accounting and Financial Studies.
DISCIPLINE
Economics.
ISBN
0618474455.
Location
Call Number
Status
English Book Collection
658.8 PRI
Available ¦bÀ]
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