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TITLE
Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
EDITION
2nd ed.
IMPRINT
Hoboken, NJ : Wiley, 2010.
DESCRIPTION
xix, 426 p. : ill. ; 24 cm.
NOTE
Includes bibliographical references and index.
SUBJECT
Marketing.
DISCIPLINE
Business, Accounting and Financial Studies.
OTHER AUTHOR
Calder, Bobby J.
OTHER AUTHOR
Tybout, Alice M.
OTHER AUTHOR
J.L. Kellogg Graduate School of Management.
ISBN
9780470580141 (hbk.).
Location
Call Number
Status
English Book Collection
658.8 CAL
Available ¦bÀ]
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