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Full Record Check this checkbox to mark or unmark the current record AUTHOR Rapaille, Clotaire. TITLE The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille. IMPRINT New York : Broadway Books, 2006. DESCRIPTION x, 208 p. ; 25 cm. NOTE Subtitle on jacket: An ingenious way to understand why people around the world live and buy as they do. NOTE Includes index. SUBJECT Cognition and culture. SUBJECT Consumer behavior -- Psychological aspects. SUBJECT National characteristics. SUBJECT Social perception. DISCIPLINE Liberal Studies -- Globalization. OTHER TITLE Chinese translated title: 情感行銷的符碼 : 消費, 生活, 文化. ISBN 9780767920568 (cloth : alk. paper). ISBN 9780767920575 (pbk.). Location Call Number Status English Book Collection 305.8 RAP Available 在館