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Full Record Check this checkbox to mark or unmark the current record TITLE The business book [electronic resource]. IMPRINT New York : DK Publishing, 2014. DESCRIPTION 1 online resource (352 p.) : ill. (some col.). SERIES Gale eBooks. NOTE Includes index. CONTENT NOTE Start small, think big : starting and growing the business -- Lighting the fire : leadership and human resources -- Making money work : managing finances -- Working with a vision : strategy and operations -- Successful selling : marketing management -- Delivering the goods : production and postproduction. SUMMARY The Business Book is a primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics. SUBJECT Business. DISCIPLINE Business, Accounting and Financial Studies. DISCIPLINE Internet Resources. OTHER TITLE Business book : big ideas simply explained. LINK Available via Gale Virtual Reference Library. Click here to access (Password can be acquired from eClass public announcement) ISBN 9781465426727 (ebk.). Location Call Number Status World Wide Web 650 BUS ebook Internet 網上資源