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Full Record Check this checkbox to mark or unmark the current record AUTHOR Ariely, Dan. TITLE Predictably irrational : the hidden forces that shape our decisions. [中譯本]. TITLE 誰說人是理性的! : 聰明消費者與行銷高手必讀的行為經濟學 / [美]丹.艾瑞利(Dan Ariely)著 ; 周宜芳, 林麗冠, 郭貞伶譯. IMPRINT 台北 : 天下遠見, 2008. DESCRIPTION 329 頁 ; 22 公分. SERIES 財經企管 ; 392. SUBJECT Consumer behavior. SUBJECT Decision making. SUBJECT Economics -- Psychological aspects. DISCIPLINE Business, Accounting and Financial Studies. DISCIPLINE Liberal Studies. OTHER AUTHOR 周宜芳. trl. OTHER AUTHOR 林麗冠. trl. OTHER AUTHOR 郭貞伶. trl. OTHER TITLE 聰明消費者與行銷高手必讀的行為經濟學. ISBN 9789864794225. Location Call Number Status Chinese Book Collection 496.34 0744 Available 在館