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AUTHOR
Rapaille, Clotaire.
TITLE
The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.
IMPRINT
New York : Broadway Books, 2006.
DESCRIPTION
x, 208 p. ; 25 cm.
NOTE
Subtitle on jacket: An ingenious way to understand why people around the world live and buy as they do.
NOTE
Includes index.
SUBJECT
Cognition and culture.
SUBJECT
Consumer behavior -- Psychological aspects.
SUBJECT
National characteristics.
SUBJECT
Social perception.
DISCIPLINE
Liberal Studies -- Globalization.
OTHER TITLE
Chinese translated title: 情感行銷的符碼 : 消費, 生活, 文化.
ISBN
9780767920568 (cloth : alk. paper).
ISBN
9780767920575 (pbk.).
Location
Call Number
Status
English Book Collection
305.8 RAP
Available 在館
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