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AUTHOR
Ariely, Dan.
TITLE
Predictably irrational : the hidden forces that shape our decisions. [中譯本].
TITLE
誰說人是理性的! : 聰明消費者與行銷高手必讀的行為經濟學 / [美]丹.艾瑞利(Dan Ariely)著 ; 周宜芳, 林麗冠, 郭貞伶譯.
IMPRINT
台北 : 天下遠見, 2008.
DESCRIPTION
329 頁 ; 22 公分.
SERIES
財經企管 ; 392.
SUBJECT
Consumer behavior.
SUBJECT
Decision making.
SUBJECT
Economics -- Psychological aspects.
DISCIPLINE
Business, Accounting and Financial Studies.
DISCIPLINE
Liberal Studies.
OTHER AUTHOR
周宜芳. trl.
OTHER AUTHOR
林麗冠. trl.
OTHER AUTHOR
郭貞伶. trl.
OTHER TITLE
聰明消費者與行銷高手必讀的行為經濟學.
ISBN
9789864794225.
Location
Call Number
Status
Chinese Book Collection
496.34 0744
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